Social media advertising is big business–Facebook, LinkedIn and Twitter combined for well over five billion dollars in ad revenue in 2012.
But while spending on social media ads continues to rise–81 percent of agencies and 75 percent of advertisers implemented social media ads in their campaigns last year–measuring the impact of these tools continues to prove problematic. Indeed, 62 of advertisers, and 70 percent of agencies, are either unsure or flat-out do not know how to measure their social marketing ROI.
This infographic takes a closer look at the state of social media ads.
The State of Social Ads
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