Cisco’s AI Offensive: Insights on Strategy and Partner Benefits

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In a conversation with CRN, Liz Centoni, Cisco’s EVP and Chief Customer Experience Officer, delves into Cisco‘s AI strategy, its implications for partners, and the roadmap for powering an inclusive future.

AI: A Commitment, Not a Campaign

Centoni emphasizes that Cisco’s AI strategy transcends mere marketing campaigns, representing a steadfast commitment to ethical AI deployment. By prioritizing privacy, security, ethics, and reliability, Cisco ensures that AI aligns with its mission of fostering an inclusive future. This approach, she notes, underscores Cisco’s long-standing dedication to responsible AI practices, predating recent advancements in generative AI technology.

Leveraging Data Insights with Splunk

Discussing Cisco’s acquisition of Splunk, Centoni outlines how the partnership amplifies Cisco’s AI capabilities in security and observability. By harnessing Splunk’s vast data platform, Cisco augments its ability to deliver richer insights, enhance threat detection, and streamline incident resolution. This synergy, powered by AI, positions Cisco as a disruptive force in the industry.

Partnering for Success: Positioning Against Competitors

Centoni underscores the unique value proposition that Cisco offers partners, leveraging its extensive data resources across networking, security, observability, and collaboration. With a focus on integrated capabilities and enriched user experiences, Cisco enables partners to differentiate themselves in the market and outpace competitors like HPE and Juniper Networks.

Empowering Enterprises: Accelerating AI Adoption

Recognizing the AI readiness gap among enterprises, Centoni highlights the pivotal role of partners in driving AI adoption. Partners can assist organizations in identifying high-value use cases, developing data strategies, and executing AI initiatives. By offering advisory services and facilitating collaboration, partners play a vital role in elevating AI readiness across industries.

Seizing the Future: Cisco‘s Vision for AI

Looking ahead, Centoni emphasizes the transformative potential of AI in empowering enterprises to harness the full spectrum of AI-driven insights. As technology evolves rapidly, Cisco and its partners are poised to guide customers through the AI journey, from conceptualization to implementation. By embracing AI as a strategic imperative, Cisco and its partners pave the way for a future defined by innovation and inclusivity. Explore more at

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